About Us Online - Just Food
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About Us

Just Food provides daily, need-to-know news and insight on the global packaged-food industry.

Our international team of journalists and experts produce a diet of news, analysis, opinion and interviews with top executives, focusing on the corporate strategies of branded and own-label food manufacturers.

Looking at the industry through the eyes of a packaged-food manufacturer, we also report on what the major events and trends in retail and foodservice mean for the suppliers into those channels.

And we look out three, five, ten years hence to explore what the emerging product, consumer and technology trends could mean for the packaged-food industry.

We offer an independent voice with a global remit, championing industry best practice wherever we find it.

Our team of search engine marketers are dedicated to continuously improving our clients’ web rankings. Our unique approach to marketing and established techniques have a long history of proven results across all major search engines.

Client profiles are continuously monitored to ensure that they are fully optimised and that traffic drawn to their profile is also being directed to their own websites.

We have an extensive skill base in three main areas of search engine optimisation:

  • An editorial team producing expert web optimised copy
  • An online marketing team monitoring the effectiveness of our clients’ profiles and working on link-building and other SEO techniques
  • A programming team creating highly optimised code

Web Trends We have invested heavily in proving the direct value of our web-based services to our clients. All our websites use the industry-leading reporting software, Webtrends. Our clients automatically receive basic reports containing everything they need to measure the return on their marketing expenditure. In addition, we offer advanced reports for clients that are looking to find out more detailed information to help them with their own marketing activities.

Read by 89,000 users a month, Just Food attracts an influential, senior audience from the world’s packaged-food manufacturers.

Our service is also used by readers from along the supply chain, ranging from ingredients to retail, as well as from professional services in areas from investment banking to M&A advisory.

The Just Food newsletters offer you highly targeted advertisement opportunities. They are 100% requested and delivered directly to the inbox of the leading decision makers in the global packaged food and food retail sectors on a daily and weekly basis.

In addition, regular subscription drives, combined with our rigorous data cleansing programme, ensure that our database continues to hold the latest information.

At Just Food, we realise the importance of measuring return on investment. With this in mind, the delivery system of the Just Food newsletter offers many advantages, including the ability to monitor readership figures as well as click-through rates.