Freedom Foods Group charting growth strategy from Australia to China and US – interview
26 Apr 17
Australia-based Freedom Foods Group is balancing its ambitions to grow at home and abroad. A supplier of allergen-free products in Australia, Freedom Foods is expanding its domestic presence through a focus on innovation. At the same time, the company is trying to grow its dairy, snack and cereal sales in China and the US. Katy Askew spoke to Freedom's general manager of marketing and innovation, Tom Dusseldorp, to find out more.
"We fit Unilever's vision for next generation of good food" - Sir Kensington's co-founder Scott Norton on sale of US mayo maker
24 Apr 17
After shedding a series of food assets – and announcing earlier this month plans to quit spreads – Unilever’s longer-term strategy for the sector is always the subject of debate within the industry. This week, however, the consumer goods giant has made what is for the business a rare move: adding to its foods division through M&A. The Hellmann’s mayonnaise owner has bought fledgling US condiments maker Sir Kensington’s. Dean Best caught up with Sir Kensington’s co-founder Scott Norton to find out more.
"We're bringing something very disruptive to the category" - Hippeas' Craig Hughes on snack brand's UK push
24 Apr 17
Chickpea puffs brand Hippeas, launched a year ago as the first product developed by US-based start-up Green Park Brands, has already made notable inroads both in its domestic market and in the UK. Dean Best met Craig Hughes, Green Park's European sales director, at the IFE industry expo in London to discuss Hippeas' performance in the UK and the company's plans for the brand in the market and in Europe.