Nestle is to cut the sugar and up the milk used in the recipe for kids-focused confectionery brand Milkybar.
The company is to reduce the amount of sugar in its Milkybar range by 9%.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
However, Nestle said the percentage of milk “in the new core range recipe” will increase from 26% to 37.5%.
The UK will be the first market to see the new recipe, with countries including Brazil and India to follow, a spokesperson said.
The move follows Nestle’s announcement that from April its new recipe for KitKat would include 20% more milk and 13% more cocoa.
In February, Nestle announced a “global commitment” to cut the sugar in its food by 5% by 2020.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataEarlier this week, Nestle set out plans to revamp its the recipes for its Maggi stocks-to-sauces range over the next three years in a move to introduce more “recognisable ingredients” and make further cuts in salt.
