The UK’s Big Food Group has received a preliminary approach from Iceland’s Baugur Group and certain other investment partners regarding a possible offer for the company.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Big Food Group said the approach, for all of the issued and to be issued share capital of the company at 110p in cash per share, is preliminary and there are a number of pre-conditions, including due diligence, which need to be satisfied before any formal offer can be made. The company also said there can be no certainty at this stage that an offer for the company will be forthcoming.


The board has agreed to allow Baugur, which already owns 22% of Big Food Group, to conduct due diligence on the company in order to explore further whether a formal offer can be put forward.


“This statement has been made with the approval of Baugur and certain other investment partners, who have reserved the right to make an offer at a lower price with the agreement of the board of BFG,” the company said.


Moving on to current trading, Big Food Group said poor weather conditions since July have impacted its performance.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

“The environment has also continued to be challenging in the light of consolidation in the grocery market and increasing price competition, which is expected to continue,” the company said.


Big Food Group said like-for-like sales for the ten-week period to 10 September 2004 were down 3.2% from a year earlier. Like-for-like sales at the company’s Iceland frozen food chain in the same period were down 3.8%. However, the company said its new format Iceland stores continued to perform well, with 32 refits completed over the ten weeks, bringing the total to 218.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact