Atkins Nutritionals, founded by the creator of the Atkins diet, Dr Robert Atkins, has hired a turnaround specialist to help it improve its efficiency amid increased competition in the low-carbohydrate food sector.
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The privately held company said it was cutting jobs as part of its efficiency drive, but did not say how many jobs would go, reported Reuters. Atkins Nutritionals also plans to downsize its Long Island distribution centre in favour of its centres in Atlanta, Denver and Chicago.
“There has been a huge explosion of low-carb products from manufacturers of every conceivable size,” Atkins spokesman Richard Rothstein was quoted by Reuters as saying. “We are dealing with a very different marketplace than existed a year ago.”
In response to increased demand for low-carbohydrate foods and weak sales of carb-based foods, many food manufacturers have launched low-carb versions of the their products or developed entire new lines based around the low-carb diet concept.
Among the new products introduced in the last year are a low-carb version of Heinz Ketchup, General Mills’ reduced-carb Yoplait Ultra yoghurt, and Nestlé’s low-carb version of its KitKat chocolate bar. US food giant Kraft has a wide range of products under its CarbWell brand, while Unilever Bestfoods has its Carb Options range.
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