Kraft Heinz is expanding its Duo Pots Pasta range with the introduction of some more cartoon characters.
Warner Brother’s Scooby Doo and DC Super Friends are joining the existing portfolio of kids’ favourites Peppa Pig, Angry Birds, Ninja Turtles and Hello Kitty.
The range is aimed at parents looking for quick, convenient, healthy and affordable meals for their children.
“These new additions offer a relevant and modern solution for consumers looking for new formats to engage their children and bring fun to mealtimes,” said the company.
Seven in ten shoppers would like a wider choice of products that help to save time and are easier to carry, open or use, according to IGD Retail Analysis research.
Heinz Duo Pots are packaged in two individual portion sized pots, providing a convenient format that can be microwaved in one minute. Each pot is low in sugar, preservative free and contains one of the recommended five a day fruit and vegetables, in the form of tomatoes.
“Scooby-Doo and DC Super Friends are great additions to our evolving and engaging range of character pasta shapes,” said Brook Aspden, Heinz Brand Manager. “As well as appealing to multiple age groups and delivering great impact on-shelf, mums can also be assured that they are providing their children with a nutritious meal that is easy and convenient to prepare.”
The new range is available now.
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