The Kids Co. is launching quinoa and lentil crisps aimed at toddlers under the Kiddylicious brand in the UK.
The company revealed it is rolling out Super Snacks quinoa crisps and Super Snacks lentil crisps. The Kids Co. said the on-the-go snacks are made from “super foods” that are high in plant proteins that deliver a slow release energy.
The lentil crisps are seasoned with sour cream and chive, and the quinoa crisps are naturally flavoured.
The company has secured listings with Wal-Mart-owned Asda, Sainsbury’s, Morrisons, Waitrose and Ocado, as well as Savers and Boots. Packs will be available for a recommended retail price of GBP0.70 (US$1).
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataDuring 2015, Kiddylicious grew rapidly to become the UK’s third-largest brand in the infant snack category. At the beginning of this year, The Kids Co. said that it plans to drive market share growth in the UK through a focus on NPD. The company is also expanding in international markets including Japan and Australia.