California-based group Kashi has launched a range of new vegan protein shakes targeted at Americans’ love of smoothies.
Kashi said the new non-GMO verified Golean line of “plant-powered” protein powders, available in four flavours, offer up to 21 grams of multi-source plant protein and superfood ingredients per serving.
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Kashi said smoothies are an increasingly common part of consumers’ days and meal plans. “A recent survey by Kashi found that one in four Americans consume smoothies regularly and that number is even higher for active Americans – those who work out two or more times a week,” the group said.
The survey indicated that active Americans are primarily buying and creating smoothies to provide the boosts they need for their workouts, such as energy and protein, in addition to opting for smoothies more often than other sources of protein such as nut butter, jerky, trendy meat bars or tofu, Kashi said.
Kashi senior director of natural health and new ventures Jeff Johnson said: “We know that Americans are looking for alternative ways to get the nutrition they need, whether they are hiking, cycling, headed to yoga or just living an active life.”
The company said it worked with a sports nutritionist to create the new powder recipe with ingredients “that make make it easier for active bodies to get the nutrients they need” such as protein, potassium and probiotics.
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By GlobalData“The plant-powered recipe features superfoods like greens and sprouted legumes as well as unique ingredients that Americans are looking for such as beet powder, turmeric and matcha,” Kasha said. “And instead of whey or soy, the protein in the shakes comes from a multi-source plant blend of peas, seeds (hemp, chia and flax) and legumes.”
A natural lifestyle pioneer since 1984, all Kashi products are available in the US and Canada and are non-GMO project verified.
