Indian breakfast cereal maker Bagrry’s India Ltd is launching company-owned stores, with its first quick service restaurant to open in February in New Delhi.
A key focus will be take-out: “We will offer healthy food items which are well packaged and convenient to take on the move,” Aditya Bagri, Bagrry’s India director told just-food.
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Muesli oats, masala oats, cookies, muffins, breads and cakes will be sold on a menu, which according to Bagri, will be experimental and very price competitive: “We will start with about 15 items but offerings will keep on changing from time to time,” he said.
The 20-year-old Bagrry’s is not disclosing the total number of restaurants it will open, but Bagri said: “We have plans to launch in Delhi NCR [National Capital Region] first, and will then announce subsequent outlets.”
According to Bagri, there is a dearth of heathy food options in India: “That’s the gap we want to bridge.”
The Indian foodservice sector is expected to witness rapid expansion over the next few years. Technopak Advisors predicts chain restaurant sales across India should grow from US$2.5bn in 2013 to US$8bn in 2020.
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By GlobalDataAccording to ressearch provider Research and Markets, Bagrry’s, along with Kellogg’s India and PepsiCo Quaker, control 75% of Indian breakfast cereal market, growing at 22% annually over the last five years.
