Burton’s Biscuit Co. is debuting American-style soft cookies to the UK biscuit aisle – “a first” it claims – under its Maryland brand.

Maryland Soft Baked Cookies will be available in two 200g variants, Caramel & Choc Chunk, and Double Choc Chunk – each with an RRP of GBP1.99 (US$3.01).

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“Multi award-winning Maryland Gooeys was the biggest biscuit launch of 2013, introducing one and a half million new shoppers to the Maryland brand,” said David Costello, Burton’s head of customer category management.

“We’re confident that Maryland Soft Baked cookies will be even bigger. Maryland Soft Baked stands apart from anything else currently available in the biscuit aisle. This is the sort of genuine product innovation that will really excite consumers, attracting them to the fixture whilst helping to drive growth of Maryland and reinvigorate the category.”

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