US dairy giant Dean Foods is to launch two Alpro-branded pouring yoghurts throughout Europe.
The Alpro Pouring “Simply Plain” and vanilla lines, which Dean Foods said aims to tap into the consumption of yoghurt at breakfast, have already gone on sale in Tesco stores in the UK. The 750ml yoghurts have a UK RSP of GBP1.85 (US$2.95).
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“We believe that Alpro Pouring will be a great addition to our portfolio, tapping into the growing usage of yogurt at breakfast,” John Allaway, commercial director for Alpro UK, said.
