Unilever has launched a website designed to gather and assess innovation ideas from outside the company.
The consumer goods giant unveiled the website today (20 March) that it said may enable it to find some of the “technical solutions” it needs to double the size of its business and improve environmental practices.
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Unilever said it has extended its collaboration with partners to deliver a range of ‘Open Innovation’ projects to support the company’s growth strategy. The projects will be published online to invite potential collaborators to work with Unilever’s R&D team to design “innovation breakthroughs”, it said.
“Our global research and development teams consistently make innovation breakthroughs which keep Unilever at the forefront of product development and design,” said Unilever open innovation scouting director Roger Leech. “But we know that the world is full of brilliant people with brilliant ideas, and we are constantly looking for new ways to tap into this potential by working with partners who have a fresh, serious approach to developing exciting new technology.
“Smart collaboration with partners gives both parties the freedom to do business in new and invigorating ways – creating shared value along the way. It brings together the expertise and experience of our sustainable innovation capability with new thinking and creativity from partners, creating new business models in which ideas flourish.”
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