Benecol and Sugar Puffs owner Raisio has signed an agreement to buy Polish pasta producer Sulma.
The deal, worth EUR2.4m (US$3.2m), includes Sulma’s intellectual property rights, in addition to fixed and current assets, Raisio said today (20 March). It will include the Sulma, Ideal and Makaron Nadodrzanski brands, all of which will be transferred to the Finnish food group.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The acquisition, Raisio said, will allow it to reinforce its position in both the Polish and pasta market. The purchase will be made in cash and Raisio will not assume liabilities of the acquired brand.
Through its own sales network and distribution channels, Raisio said it aims to expand the market area of Sulma pasta products to cover the whole of Poland.
“The acquisition makes it possible to take advantage of synergies between the group’s market areas,” Raisio said
With a large presence in western Poland, Sulma was founded in 1994 and owns production plants in Sulechów, near the city Poznan. The company employs around 85 staff who will be transferred to Raisio. Founder and managing director Teresa Juskiewicz-Kowalik will not, however, move to Raisio.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataNet sales of the acquired operations totalled EUR3.9m in the financial year ended 31 December.
