Diamond Foods’ UK arm is to launch a baked line of Kettle crisps in the UK to cater for health-conscious consumers.
Two lines of Kettle Baked Crisps, sea salted and sea salt and crushed black pepper, will be sold at Waitrose stores later this month. The 80g bags are priced at GBP1.69.
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Kettle Foods said a 20g serving contains under 90 calories and less than 10% fat.
Kettle Foods chef Chris Barnard said: “Watching what we eat is something we all do from time to time, but it shouldn’t be about punishment. Baked not fried means our new Baked Crisps are the perfect new snack for anyone who wants to keep an eye on their waistline, but doesn’t want to compromise on taste.”
