UK-based private-label ice cream maker R&R Ice Cream is reportedly set to be put up for sale.

US private-equity firm Oaktree Capital Management, which owns the majority of R&R, hired Barclays Capital to guage the level of interest in the company, the Wall Street Journal reported yesterday (12 March).

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Oaktree formed R&R in 2006 when it acquired UK ice cream maker Richmond Foods and combined it with French asset Rocadin.

The company, which makes own-label ice cream for retailers across Europe and has licensing deals with the likes of Nestle and Kraft Foods. Officials at R&R declined to comment. Oaktree could not be reached for immediate comment.

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