A California consumer group has called for all beef sold in the state to carry a country-of-origin label and said US grocer Safeway had been selling unlabelled beef from Canada.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


A California legislative committee introduced a bill this week sponsored by the Consumer Federation of California that called for country-of-origin label rules for beef sold in California, reported Reuters.


The consumer group also said Safeway had been selling unlabelled beef from Canada since last autumn, but Safeway said its beef met US food safety requirements.


“Statements questioning the safety of our products are completely untrue,” company spokesman Brian Dowling was quoted by Reuters as saying. “We source our beef products from reputable suppliers who adhere to the highest standards for safety.”   


Richard Holober, a spokesman for the consumer group, said it is not accusing anyone of breaking the law.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

“They are currently selling beef products that we believe should be labelled a product of Canada so the consumer can be informed of what they are purchasing,” he added.


Holober said the issue centred on the fact that Canada has not banned the feeding of cow blood to calves, a practice which could spread BSE, or mad cow disease. The European Union and the US have banned the use of cow products in cattle feed to prevent the spread of the disease.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact