Japanese supermarket chain Aeon is to team up with food manufacturers to create lower-priced products that would be exclusively available at Aeon stores.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The company has already launched two-litre bottles of Asahi Kachiwari Oolong Tea, developed with Asahi Soft Drinks Co, which will be sold at around 1,000 Aeon stores, reported Dow Jones International News.


Aeon also plans to develop new confectionery products and instant noodles with other manufacturers to form part of its exclusive product range.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact