QuickFarm, a web developer and e-commerce centre for the agricultural community, has formed a strategic marketing alliance with eCotton, the nation’s largest cotton gin software provider.
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The companies will collaborate to improve the management and distribution of gin records and to facilitate greater communication between ginners and producers.
eCotton, which merged last year with Intelligent Decisions Incorporated (IDI), currently provides gin accounting software to more than 600 of the approximately 1000 gins in the US. The company has also developed a signature programme known as CottonHost whereby gins can offer producers 24-hour access to their records through a secure, password-protected system.
In this new alliance, QuickFarm and eCotton will market a bundled package to gins that includes a custom-designed Web site seamlessly integrated with the CottonHost software. Thus, member producers can log on to the gin’s private label site, which features records as well as weather, market information, news, and other important company information and announcements.
Due to the small window of time for decision-making and to the size of their records, producers typically must call or visit the gin for their reports.
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By GlobalData“It’s not unusual for a gin’s staff to spend countless hours on the phone every day disseminating these records, or for a farmer to drive fifty miles to the gin to pick them up,” said QuickFarm president Mason Pope: “Now they are available via the Web.
