US ice cream company Dreyer’s Grand Ice Cream has said it has purchased the US Häagen-Dazs ice cream shop franchise business from US food company General Mills.
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Häagen-Dazs Shoppe Co, based in Minneapolis, has 236 franchises for Haagen-Dazs ice cream parlours across the United States.
Last June, Dreyer’s obtained a license for the Häagen-Dazs brand in the US when it combined with the US ice cream business of Swiss food giant Nestlé. With that license, Dreyer’s also obtained the ice cream supply contract to Häagen-Dazs Shoppe.
Dreyer’s said the deal was a cash transaction and was completed on Tuesday.
“While the financial impact of this transaction to Dreyer’s is immaterial, with this acquisition Dreyer’s now handles all of the manufacturing and marketing of Häagen-Dazs ice cream in the US,” the company said.
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