The Canadian subsidiary of US cereals giant Kellogg is to give away more than 800,000 pedometers to encourage people to walk further.
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The pedometers will be included in boxes of Special K and Special K Red Berries, cereals aimed at those seeking a healthy diet. To encourage consumers to use the pedometers, they will be invited to record their progress at a website hosted by Canada on the Move, a national initiative set up by the Canadian Institutes of Health Research.
