The Irish Farmers’ Association (IFA) has claimed that beef from Brazil and other countries is being sold as Irish.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The Association instigated tests on 53 beef samples taken from wholesalers, hotels, restaurants and shops. Trinity College’s Identigen Laboratories carried out the tests from samples supplied by the IFA which were taken under controlled conditions between August and September of this year.

It said that 15 samples were found to be from Zebu cattle. This breed is only found in Brazil or other non-EU countries. As the Zebu breed is not suited to conditions in Europe, and has never been identified in Identigen’s database of quarter of a million cattle, it is thought impossible that cross-breeding is to blame, reported the Irish Independent.

Twelve of the outlets in question were claiming their beef was Irish, causing concern about product integrity and consumer choice. Brazilian beef generally retails at prices 20-25% below Irish beef.

Just one of the companies named in the IFA report admitted to selling the Brazilian beef as Irish. The Kilmurray Lodge Hotel, in County Limerick, said it was horrifed as the hotel believed all its beef was, in fact, Irish.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The Irish Hotels Federation criticised the IFA report, saying that hoteliers were not given a sample to have independently verified. The IFA was described as going about its investigation in a ‘clandestine’ and ‘unscientific’ manner.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now