US fastfood giant McDonald’s has said that global systemwide sales for McDonald’s restaurants rose 6.3% in September, 6.0% in the third quarter and 6.7% year to date.
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In constant currencies, these increases were 5.0%, 5.1% and 4.9%, respectively. Global comparable sales rose 3.9% in September and 4.1% for the third quarter. US comparable sales rose 2.7% in September and 3.7% for the third quarter, while European comparable sales rose 6.6% in September and 5.1% for the third quarter.
“Combined initiatives focused on providing customers more menu variety, compelling everyday value, convenient and contemporary restaurants, and relevant marketing continue to deliver results worldwide,” said CEO Jim Skinner.
“Our US business has now posted 30 consecutive months of comparable sales increases. September’s solid performance was primarily due to positive customer response to our new Premium Chicken Sandwiches, more convenient hours and strong breakfast business. This result was despite the impact of the hurricanes in the Gulf and a tough prior year comparison reflecting the successful 2004 Chicken Selects launch,” he added.
In Europe, McDonald’s said it is building sales momentum and increasing customer visits in key markets by complementing its core menu with enhanced menu variety and value.
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By GlobalData“In Asia/Pacific, Middle East and Africa, our ongoing initiatives to enhance menu variety and value contributed to comparable sales rising 2.2% for the month and 3.5% for the quarter,” Skinner said.
