The Wild Blueberry Association of North America (WBANA) has launched a marketing and communications campaign aimed at educating consumers about the potential health benefits and properties associated with the colour blue and wild blueberries.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


“We see the colour story as the greatest opportunity in the marketplace for educating the consumer about the inherent benefits and value of fruits and vegetables,” said WBANA executive director John Sauve: “The ‘Power of Blue’ campaign will encourage consumers to put Wild Blueberries at the top of their grocery list.


“Research is telling us that we need all the colors in our diet – including blue.”

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now