Starbucks’ US$13m purchase of up to 40 Diedrich Coffee cafes in Orange County has been approved by shareholders, reported local press.
 
According to The Orange County Register, the deal is expected to be complete by February, with some local Diedrich cafes rebranded to Starbucks by January.
 
Besides Diedrich cafes, the company is also selling 15 Coffee People stores, allowing the chain to focus on its more profitable wholesale division.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now