Got Milk? has launched a campaign to increase milk consumption this holiday season by enticing consumers in California with scented bus shelters smelling of chocolate chip cookies.
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“There’s nothing like a tall glass of ice cold milk with freshly baked holiday cookies,” explained Steve James, chairman, California Milk Processor Board (CMPB). “Got Milk? bus shelters will help us build buzz by creating a sensory trigger for milk in an unusual way and place.”
The branded scented bus shelters will launch in five high-traffic, centrally-located downtown areas of San Francisco Bay Area throughout December.
“Tapping into consumers’ emotive sense of smell can stimulate brand awareness and be a powerful product differentiator,” continues Lauterborn. “So far it’s been an underutilised marketing tool.”
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By GlobalData
