Nippon Suisan Kaisha, Ltd. (Nissui) has come up with a new flavour of fish-meat sausage designed specifically to attract children; strawberry milk, according to Mainichi Daily News.
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The company will begin selling the sausages on 1 September, and is expecting them to be a hit, aiming for sales of 200m (US$1.8m) yen in the first year.
Sausage sales in Japan have levelled off in recent years, totalling 46.5bn yen in fiscal 2004. In 2005, the figure is expected to rise only slightly, to 47bn yen.
When Nissui conducted a survey as part of a project to create sausages that children would like, it found that strawberries were children’s favourite fruit.
The firm decided to use the flavour in its products and seasoned the sausages by adding strawberry juice and milk to them, creating a product that had a strawberry flavour.
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By GlobalDataThe texture and flavour of the sausages are reportedly close to those of regular fish-meat sausages, with the exception that the aftertaste of strawberries remains.
“It’s an unexpected combination, but a taste that children will like,” a Nissui official said. “Strawberries go well with minced fish.”
Customers will be able to buy the strawberry milk sausages in packs of five, and they will go for a retail price of 148 yen, about the same as normal fish-meat sausages.
