SunOpta has announced the completion of its acquisition of Quest Vitamins, including the business, inventory, Vancouver warehousing and a two-year manufacturing agreement.
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With current revenues of approximately CAD$8m (US$7.08m), is a premium line of natural vitamins and supplements sold for throughout Canada in national supermarket chains, drug stores and health food retailers.
The acquisition will be integrated with the recently acquired Purity Life Health Food Products and the SunOpta Canadian Food Distribution Group, creating immediate synergies through shared warehousing, expanded sales coverage and improved service levels.
David Chapman, president of Purity Life, described the acquisition as “a perfect fit for Purity Life and SunOpta” and confirmed his intention to continue to grow the Quest brand across all channels through innovative product development, marketing and retailer programmes.
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