Ingredient manufacturer DSM Food Specialities and Lipid Technologies Provider AB have agreed on joint sales and marketing of a new weight management ingredient.
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Branded as Fabuless by DSM, the new product helps control food intake without the sacrifice and discipline usually associated with dieting and weight control, DSM said. Developed and marketed as Olibra by LTP, Fabuless triggers the natural appetite control mechanism and suppresses the hunger signals that would normally be sent hours after a meal. Consumers feel more satisfied than they would have been and consequently eat less.
“We’re delighted to have signed this deal with LTP,” said Rob Minnee, DSM business manager weight management. “Extensive consumer research in the USA and Europe highlighted that a key issue in weight management was the difficulty and perceived sacrifice involved in consumers’ real efforts to control their food intake. The Fabuless brand was found to have strong appeal to a range of target groups and we are now focussing applications development activity to meet their defined needs”.
