Struggling Dutch retailer Laurus today (19 October) announced the appointment of Jan Brouwer as chief executive officer. News of the appointment, which will come into effect on 6 November, boosted Laurus’ share value in morning trade.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Brouwer, who served as CEO at retailer Schuitema between 1996 and May of this year, will replace interim CEO Tonn van de Laa, who has been at the helm of the retailer since the end of August.


Shares in the company, which operates the Super de Boer supermarket chain, soared following the announcement, increasing by 9.14% to EUR2.15 (US$2.70) at time of press.


Earlier in the week, Laurus revealed a new EUR220m credit facility to replace its existing arrangements and unveiled plans to streamline the company as part of its rejuvenation plan. 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact