Irish nutritionists said yesterday (13 September) that the country’s children are still eating too much junk food such as confectionery and soft drinks.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Snack manufacturers are responding to calls to lower the fat, salt and sugar content of their products aimed at children and curtailing their advertising efforts. Nevertheless, Margot Brennan of the Irish Nutrition & Dietetic Institute (INDI) said “Studies show that children are getting 20% of their daily intake (for calories) from poor nutrition foods that offer little other than calories, fat and sugar but no important nutrients.”


Brennan expressed concern that if a fifth of children’s calories are coming from junk food, children are missing out on foods with important nutrients such as calcium, iron and protein.


According to a report in the Irish Examiner, the Snack Food Council responded to the INDI’s claim by stating that average sodium levels in crisps had been cut by 20% since the 1990s. Nevertheless, this still leaves crisps in the high-salt bracket, as they contain more than 1.25g of salt per 100g.


While industry contends that such foods are intended to be consumed as an occasional treat, in reality many children reach for them on a daily basis. Brennan called for television advertisements for junk food to be banned from 9 o’clock at night.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now