British shoppers still prefer traditional shopping to the internet for groceries, according to a survey carried out for the fresh produce company Geest.
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As online shopping gains popularity in the UK, the prediction is that high streets may disappear Geest said. However, despite some online fans, it appears that when it comes to buying fresh food, consumers want to see what they eat and to make personal choices.
Geest questioned 1,000 people across the country on their weekly expenditure for food items. They found that the British spend an average of around £335 on food each month – but only an average of £6 online (down 2% from last quarter)
The percentage of people shopping for food online is even smaller. Despite the fact that 57% of the population have web access, just 1% of people always do their food shop online – with 77% of people always shopping instore and 22% using a combination of both supermarkets and online shopping.
People spend twice as much (£12) in specialist shops such as bakers, and butchers etc. than on the net, suggesting that the high street is still alive and kicking.
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By GlobalDataThe Scots are the biggest food-surfers, spending £16 a month on grocery shopping online – whilst those in the North East spend next to nothing at all.
Overall, the biggest spenders on food are those from the North West (who spend £371 a month) and the most frugal are those from Yorkshire and Humberside £262.
“Brits care about the food they eat and will make time in their busy lives to go to the supermarket or specialist shop for fresh food” said Adrian Pickett, Geest head of marketing. “Once they get home they want balanced meals that are fresh and easy to prepare. Once again, our research reveals that Brits are keen to strike a balance, not only in what they eat, but also how they eat and how they shop.”
