German retail Metro has today (Monday) announced a series of changes to the board of management of its Real hypmarkets.
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Uwe Hölzer, up to now chairman of the board of management of Real, has resigned from his office with immediate effect.
Stefan Feuerstein, member of the management board of the METRO Group, will in addition also be in charge of the food retail business until further notice. “We are on the right track with our strategy of a more salient brand positioning in our customer’s minds. However, we see a need for optimizing the realization of this concept in operating business,” he said.
International business will in future fall within the field of responsibility of Dusan Wilms. Wilms formerly held the position of regional manager of the business unit East/South East Europe of Metro Cash & Carry where he contributed substantially to the company’s success in this region, the company said. The selective international expansion of Real into Eastern Europe will be advanced further. In July 2005, Real is set to open its first hypermarket in Moscow. Moreover, plans also include a market entry into Romania.
These decisions attest to the significance of the food retail business for the Metro Group, it said. Real will continue to consistently strengthen its brand profile in Germany. With the largely completed regional focusing of the Extra store network and a comprehensive organizational combination of Real and Extra, the Metro Group has laid the foundations for a strengthening of its food retail activities. Consequently, in its future reporting the Metro Group will treat these two sales brands as one reporting unit.
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