SeaPak Shrimp Co has announced that it will offer Certified Wild American Shrimp in its US product lines from December 2006.
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The shrimps will be introduced in a variety of products by the Rich-SeaPak Corporation subsidiary.
“Participating in the Certified Wild American Shrimp programme allows us to offer a premium product to our customers and to consumers,” said Jack Kilgore, president of Rich-SeaPak Corporation. “Our goal is to continually set new standards of excellence in customer satisfaction and to achieve new levels of competitive success in our value-added shrimp business. We believe that providing products that feature Certified Wild American Shrimp moves us closer to achieving that goal.”
The company plans for nationwide distribution through its club and retail customers, and marketing plans include in-store promotions and product demonstrations.
SeaPak joins more than 50 organisations that are part of the Certified Wild American Shrimp programme, which ensures that warm-water, wild caught shrimp from US coastal waters meet a high standard of quality and consistency.
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“The increase in partners seeking to become affiliated through the Certified Wild American Shrimp Programme reflects the industry’s desire to give consumers a choice by providing a premium US product and also support the local shrimp harvesters,” said Eddie Gordon, executive director of Wild American Shrimp. “We’ve also seen a significant increase in the demand for Certified Wild American Shrimp from consumers. I believe it’s in response to their demand for the fresh flavour and crisp texture that is unique to shrimp harvested locally and directly from nature.”
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