The war of words that has been raging between Heinz management and activist investors the Trian Group, led by Nelson Peltz, moved one step further yesterday (12 July) when Trian began mailing final proxies to more than 200,000 shareholders, asking them to vote for its nominees to replace five of Heinz’s 12 directors.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


For months, Trian has been threatening a proxy battle for board seats at the company’s AGM, to be held on 16 August. The group is calling for restructuring measures which, it claims, would increase returns to shareholders and boost Heinz’s share price. 


Heinz, who has also announced a revitalization plan, has criticised Trian’s proposals as too radical and aggressive. The company has described Trian’s nominees as unqualified friends and relatives of Peltz who will form a voting block to act in their own self-interests, rather than the interests of all shareholders. On Monday, the company mailed proxies urging shareholders to reject Trian’s nominees.


Yesterday, Trian revealed which directors it hopes to oust: Charles E. Bunch, Peter H. Coors, John G. Drosdick, Dennis H. Reilley and Mary C. Choksi. Despite the faction’s vocal criticism of chairman and CEO William Johnson Trian is not attempting to depose him, in this round at least.


Trian said that it has targeted Bunch, Coors, Drosdick and Reilley because of “extensive interlocking corporate and nonprofit board relationships.” According to the group these alleged relationships “inhibit effective oversight and make it difficult for these directors to hold management accountable.” Meanwhile Choksi, who has been on the board since 1998, “presided over ill-fated divestitures and acquisitions, failed corporate restructuring and poor capital allocations,” Trian claimed.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Trian’s proposed slate includes Peltz, Trian Fund Management president Peter W. May; Trian portfolio manager Edward P. Garden; pro golfer and Great White Shark Enterprises chairman Greg Norman; and INOV8 Beverage chairman Michael F. Weinstein.


Trian is Heinz’s second-largest shareholder with 5.5% of outstanding shares.


Heinz responded by describing the five marked directors as “highly qualified, with a record of strong and independent corporate governance.”

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact