Chinese supermarket operator Lianhua has reportedly established a trading firm in Belgium as part of its strategy to build up its presence in Europe.

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The retailer plans to use a partnership with overseas Chinese-run trading groups to export domestically produced goods, including food, to the European market, reported AFX Asia, citing the Shanghai Daily.

“We found, after several visits, there’s a big demand for Chinese products in the European market,” Lianhua spokesman Sun Ming was quoted as saying. “Many restaurants and supermarkets owned by overseas Chinese are in great need of Chinese food products such as mung beans, black fungus and Chinese liquor”.

Lianhua is also believed to be planning to establish a Shanghai trading firm to import European products for its Chinese stores.

The company is also reported to have not ruled out expansion into the European retail market in the future.

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