Danish dairy group Arla Foods has struck a licencing deal with US confectionery giant Mondelez International to produce and distribute chocolate milk under the Milka brand in three countries.
The chocolate milk products will be launched in Germany, Austria and Poland, Arla revealed today (29 May).
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Milka, a chocolate brand owned by Cadbury and Oreo brands owner Mondelez, is already available in categories including ice cream, cakes and pastries. The new chocolate milk will be launched next month and will be produced at Arla’s dairy in Esbjerg, Denmark.
“I am very excited to enter into a long-term strategic partnership with Mondelez International and bring tasty and desirable products to our consumers,” said Patrik Hansson, executive VP and chief marketing officer at Arla Foods.
“Milka is a beloved brand and I know we have the manufacturing, commercial and marketing capabilities to take it to the next level, which is why our ambition is clear: We want to achieve first or second place in our launch markets.”
Arla revealed that the drink will be available in three different formats and three different flavours.
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By GlobalDataJust Food has asked Arla for further details.
Clive Jones, president of Central Europe and EU central sales at Mondelez International, said: “This collaboration allows us to expand the beloved Milka brand across Europe and introduce consumers to an exciting new way to enjoy their favourite chocolate.
“While we continue to innovate and develop our portfolio, this new category marks a significant step in Milka’s success story.”
Yesterday (28 May), Mondelez opened a biscuit and baked snacks NPD facility in Singapore to serve its Asia Pacific, Middle East and Africa markets.
The business said the move is “reaffirming its commitment to innovation and product development across Southeast Asia and Australia, New Zealand and Japan”.
