UK low-fat cakes and savouries company Anthony Alan Foods has said it expects to double turnover within the next two years, from £25m (US$46.7m) in 2004.
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The company, best known for its Weight Watchers cakes and savouries, said it developed and launched 20 new products in 2004 under the Weight Watchers brand, and plans to launch another nine new lines in January 2005 alone.
Technical manager Richard Oliver said the company generally plans its new product development 12 months in advance, but new ideas can be fast-tracked when required.
“We’re currently working on a totally new range of products. We drove them from concept to production samples to a signed contract with a major multiple retailer in under four weeks,” said Oliver.
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