Hormel Foods has launched a limited edition FIFA World Cup SPAM can in supermarkets across the UK, hoping to tap into the hype surrounding the sports event.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


No advertising budget has been attached to the promotion but nevertheless sales have been strong, Hormel said. “The special edition can has been on sale a week and stocks will run out before the World Cup begins,” Hormel Spokesperson Sophie O’Mahony told just-food.


Swen Neufeldt, General Manager, Europe, Hormel Foods commented: “We wanted to do something special to celebrate World Cup 2006 and felt that a SPAM Special Edition World Cup Can offered consumers a fantastic way to support their team as well as enjoying the great taste and versatility of the product.”


Hormel expressed hopes that the World Cup can will attract new and lapsed users to the brand.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now