McDonald’s Corporation has reported that systemwide sales for McDonald’s restaurants worldwide increased 5.5% in April, or 7.3% in constant currencies. Global comparable sales rose 6.2% for the month.
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McDonald’s chief executive officer Jim Skinner said: “We continue to drive sustainable monthly comparable sales growth by enhancing our consumer relevance. Our strong performance, along with the alignment of our owner/operators, suppliers and employees evident at our worldwide owner/operator convention last week, strengthens my conviction that our momentum will continue.
“April comparable sales increased 4.1% in the US as our Spicy and Premium Chicken Sandwiches, market-leading breakfast business and more convenient hours fueled our performance. Our ongoing momentum is a result of combined initiatives designed to provide customers with a better overall experience.”
He added: “In Europe, strong results in all three of our largest markets drove comparable sales up 9.3% for the month. Contributing to these results was the limited-time offering of premium beef and chicken sandwiches in Germany and France and the return of the popular Monopoly game in the United Kingdom. Our everyday low price offerings, complemented by our premium menu selections, continue to be key elements leading our performance. Our business in Europe also benefited from the previously discussed shift of the Easter-related school and business holidays to April 2006 from March 2005.”
In Asia/Pacific, Middle East and Africa, comparable sales rose 6.5% driven by Japan and Australia. Ongoing initiatives to provide locally relevant menu options and compelling everyday value contributed to these results, the company said.
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By GlobalData“I am pleased with our performance to date but take nothing for granted. We remain committed to delivering enduring profitable growth by deepening our connection with customers and evolving our Plan to Win,” Skinner said.
