German retailer Metro has opened its first Metro Cash &Carry store in the Serbian capital of Belgrade.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The new store boasts approximately 8,500 m2 of sales floor and will offer customers almost 20,000 product lines. It targets institutional customers as well as restaurants and retailers.


Focusing on sourcing from local suppliers, around 90% of product lines will come from local producers. The store will provide work for 400 employees.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact