Albert Heijn reduced the prices of 75% of its Euroshopper products yesterday (24 April), reported the Dutch News Digest.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The Dutch supermarket chain, part of local retail group Royal Ahold, has dipped prices until 1 July. The move follows price reductions at other Dutch supermarket competitors Jumbo and Nettorama, according to the report.