Frutura Produce has expanded its presence in Latin America by acquiring Colombia-based avocado business Montana Fruits.
Reedley, California-headquartered Frutura said in a statement the acquisition has “meaningfully strengthened” its avocado operations in a region that is a “vital” component of its global growth strategy.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Family-run Montana sources avocados from local Colombian growers and is an existing supplier to the Frutura group.
Frutura’s avocado supply is also supported by its business units Dayka & Hackett in the US, Agrícola Don Ricardo in Peru, and Subsole in Chile.
CEO David Krause said: “We are actually ahead of plan with table grapes, citrus and berries. Avocados are our next big push.”
The Montana operations will be managed by Dayka & Hackett, which Frutura acquired in 2021 alongside Agrícola Don Ricardo.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataBased in California’s Central Valley, Dayka & Hackett imports, distributes, and markets citrus, stone fruit, mangoes, and avocados, primarily serving US retailers.
According to Frutura, in recent years, “Colombia has exploded as a globally-significant avocado growing region”, with Montana experiencing consistent year-over-year growth.
Stephen Fink, VP of sales and marketing at Dayka & Hackett, called the deal the “last puzzle piece” for the company to become “truly vertically integrated in avocados”.
He said that Montana already has a strong customer base in Europe and Chile, while US market access for Colombian avocados presents a major opportunity that Dayka & Hackett can now “powerfully” explore.
The acquisition follows Frutura’s 2023 purchases of Sun Belle and Giddings Fruit, which expanded its presence in the berries category.
Four months ago, Frutura launched a new berry division, led by CEO JC Clinard, rebranding all its berry assets under the Sun Belle name, including operations in Mexico.
