Acquisitive pet-food group The Nutriment Company has snapped up another UK business, buying cat-food supplier Purrform.
Financial terms were not disclosed.
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In a statement, The Nutriment Company said the deal “adds a new dimension of species-specific expertise to its brand portfolio”.
Founded in 2011, Purrform offers recipes said to closely mirror a cat’s natural prey-based diet.
According to The Nutriment Company, it uses 100% human-grade meat, offal and bone, free from preservatives or additives.
The Stockholm-headquartered group believes Purrform’s acquisition “comes at a strategic time” as cat ownership is rising across Europe.
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By GlobalDataCiting FEDIAF, a trade body representing the European pet food industry, The Nutriment Company said approximately 108 million cats live in European households, highlighting the “significant market potential for natural nutrition tailored specifically for cats”.
As part of The Nutriment Company, Purrform’s products are expected to become “more available in retail” with support from the wider group’s “extensive distribution network”, reaching stores across the UK and continental Europe.
Anders Kristiansen, CEO of The Nutriment Company, said Purrform’s “heart-felt dedication to crafting species-appropriate, high-quality meals for cats aligns perfectly with our mission”. He added: “We are excited to help scale Purrform’s impact and bring their unique offering to more cat owners across Europe.”
Veronique Ornech, founder and managing director of Purrform, added under the new owners “the brand will not only remain true to its roots but reach exciting new heights”.
She added: “Together, we are not just continuing the journey, we are accelerating it.”
Backed by Nordic PE investor Axcel, The Nutriment Company offers “natural premium” pet food under brands such as Dibo, Barfgold, and AniForte.
Purrform is the latest in a series of acquisitions in 2025.
The company purchased Graf Barf, a German private-label pet-food business, from CDS Hackner in June.
Graf Barf’s acquisition came two months after The Nutriment Company acquired BAF Petfood from the German company Fressnapf.
In April, The Nutriment Company took over Bulmer Pet Foods, a UK-based firm.
Additionally, in February, the pet-food supplier expanded into the Spanish market by acquiring Puromenu, a producer of raw pet food.
