Overland Park, Kan.-based restaurant group Applebee’s International yesterday [Wednesday] reported comparable sales for the four-week period ended 24 February 2002.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
System-wide comparable sales increased 4.6% during February and comparable sales for franchise restaurants increased 5.3%. Comparable sales for company restaurants increased 2.3%, reflecting an increase in guest traffic of approximately 1%, combined with a higher average check.
System-wide comparable sales for the quarter-to-date period (eight weeks) have increased 4.7%, with franchise and company restaurant comparable sales up 5.3% and 2.9%, respectively.
