UK cookie-dough maker Doughlicious has secured investment from a Bain & Company venture fund.
The size and other terms of the investment were not disclosed.
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In a statement, Doughlicious described the investment from Future Back Ventures as a “major milestone”, adding it will “fuel” expansion in the US and globally.
The fund invests in companies founded or led by Bain alumni.
The Doughlicious deal marks Future Back Ventures’ first investment in the consumer packaged goods sector.
The cookie dough firm’s CFO and co-founder, Dan Bricken, is a Bain alumnus.
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By GlobalDataReferring to Future Back Ventures, Bricken said: “Their belief in Doughlicious and our mission to reimagine cookie dough as a modern, feel-good indulgence is both personally meaningful and exciting for what’s ahead for our business and brand.”
Ann Scott-Plante, head of Future Back Ventures, added: “Doughlicious is a stand-out example of a purpose-driven, high-growth brand disrupting a traditional category with creativity, innovation, and integrity.”
In August, US food and beverage group Rich Products invested in Doughlicious as part of a $5m funding round.
At the time, the company told Just Food the capital would help establish production in the US. Doughlicious manufactures at a site in London.
Set up in 2017, Doughlicious specialises in cookie dough, marketing what it says is a better-for-you version of the baked treat.
The range also takes in “bites” made from cookie dough and dairy-free gelato.
Doughlicious products are stocked in retail outlets across the US, the UK, parts of Europe and the Middle East.
In the US, distribution covers chains such as Target, Whole Foods and Wegmans. The brand has recently entered over 1,000 Kroger locations nationwide.
