USA: GE Appliances Launches Culinary Web Site

GE Appliances recently announced the launch of MixingSpoon.com , a sophisticated, yet simple to use Web site allowing visitors to access a database of thousands of recipes and meal solutions."Thanks to our innovative products, marketplace leadership, and strong brand position, GE Appliances is the recognized leader in the cooking appliance industry," said Joe DeAngelo, vice president of e-Business at GE Appliances. "Therefore, it is a natural progression for us to launch a consumer-interactive site that integrates our strengths," he continued.

April 11, 2000

GE Appliances recently announced the launch of MixingSpoon.com , a sophisticated, yet simple to use Web site allowing visitors to access a database of thousands of recipes and meal solutions.

“Thanks to our innovative products, marketplace leadership, and strong brand position, GE Appliances is the recognized leader in the cooking appliance industry,” said Joe DeAngelo, vice president of e-Business at GE Appliances. “Therefore, it is a natural progression for us to launch a consumer-interactive site that integrates our strengths,” he continued.

Customized Grocery Lists & Cookbooks Simplify Mealtime

MixingSpoon.com provides visitors with daily kitchen tips, meal plans, kid-friendly recipes, recipe reviews and information about the latest GE appliances. “Users can also access personalized cookbooks and build grocery lists based on the recipes they want to try,” said Martha Davis, program manager for e-Business. “There’s truly something for everyone — whether it’s today’s family on the go or the experienced chef, this site provides cooking solutions complete with nutritional information.”

Highlights and Enhancements

Because MixingSpoon.com has partnered with the American Culinary Federation (ACF), the largest and oldest professional organization of chefs in the U.S., users have access to expert advice for all their cooking questions.

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Future enhancements to the site will include online chats with professional chefs, cooking clips, and an expanded kids’ section.

MixingSpoon.com may be accessed directly or via GEAppliances.com.

GE was named three years in a row by Fortune magazine, as America’s most admired company and two years in a row by the Financial Times as the world’s most respected company. GE has been bringing good things to life for more than a century and sells products under the GE, Monogram®, Profile(TM), Profile Performance Series(TM), SmartWater(TM), and Hotpoint brands. For more information about GE Appliances, consumers can call the GE Answer Center® at 800-626-2000 or visit the web site at www.geappliances.com.