Yoghurt has emerged as France’s favourite fresh dairy product. A survey by dairy trade group Syndifrais highlights that 73% of the population have a preference for it.
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The French consume 170 pots of yoghurt annually, the equivalent of 21 kilos per person. This works out at more than 1m tonnes of yoghurt each year of which 82% is sold in supermarket outlets.
While all age groups are well-represented as consumers of yoghurts, the product is most popular with 15- to 20-year-olds and 55- to 60-year-olds, the survey adds. Low in fat, yoghurt is also the prime choice of the figure-conscious
French sales of yoghurt have increased by 20% in the last ten years and rose by 2.5% in 2004.
Recent years have brought spectacular growth in the consumption of yoghurt drinks, which leapt by 23% in 2004. Meanwhile, the consumption of “probiotic” yoghurts, perceived as health-enhanching food, was up by 25%.
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By GlobalData
