US children’s food business Little Spoon is to market infant formula in the country, a product area the company says is facing “declining trust”.
In a statement yesterday (17 March), Little Spoon announced the launch of its Organic Grass-Fed Whole Milk Infant Formula for babies aged up to a year.
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Little Spoon, which so far markets meals and snacks for children up to the age of six, said the new product is made in the US at a facility that has produced infant formula for “more than 25 years”.
However, it did not name the facility. Just Food has approached Little Spoon for further details.
The company described it as the first American-made formula made with “globally recognised grass-fed whole milk” from New Zealand.
It also touted the product’s recipe. The company said the formula includes prebiotics and plant-based DHA “in alignment with EU nutritional standards” for brain development. The baby milk does not contain corn syrup, palm oil, soy, maltodextrin nor GMOs, Little Spoon said, also pointing to the absence of artificial growth hormones.
The company said each batch is “independently tested for more than 500 potential toxins and contaminants”.
It will also publish batch-level testing results and numeric heavy metal readings, moves Little Spoon said would make the company the “first infant formula brand to publicly define its safety standards”.
Co-founder and CEO Ben Lewis said: “We chose to go above and beyond regulatory requirements and industry standards by publicly disclosing our testing thresholds and sharing batch-level results.
“Parents shouldn’t have to take safety claims at face value, and we’re proud to make our standards visible, not just stated.”
The move comes as formula makers continue to face questions around quality standards, testing practices and recalls.
Last year, infant-formula producer ByHeart recalled products following a botulism outbreak. The US Centers for Disease Control and Prevention declared the outbreak over last month.
Little Spoon, which describes itself as the largest online baby and kids food company in the US, surpassed $150m in direct-to-consumer net revenue in 2025.
The business has also expanded beyond online sales, with a nationwide rollout at Target stores.
