UK’s Lune & Wild has secured new funds to grow production of its baby and children’s food products and increase its retail presence.
The £2m ($2.69m) funding was raised in a Series A round, led by British investment firm Guinness Ventures.
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The round, which is now closed, also included participation from industry experts including Dr. Rupy Aujla and Doug Struthers, who chairs Lune & Wild.
Lisa Fox, the head of co-investment at Guinness Ventures, said: “Lune & Wild is a brand that defines the future of food: purpose-driven, product-led and building deep trust with parents. Lara and Nadia, together with their team, have built something incredibly special by combining chef-quality food with nutritional expertise, and we’re delighted to support the next stage of their journey.”
The London-based food group said in a statement that the capital will help it “significantly increase” production capacity.
It will also use the funds for “accelerating” retail launches, including its listing with Ocado, as well as marketing and hiring initiatives.
Founded in 2021 by cousins Lara Rodgers and Nadia Simonds, Lune & Wild also supplies a number of nurseries, deli’s, farm shops, play cafes and members clubs.
The direct-to-consumer channel makes up 75% of the company’s sales, co-founder Simonds told Just Food.
She also told the publication that the company’s new kitchen will be four times larger than its existing site in West London.
While keeping exact sales and profit figures under wraps, she also said that Lune & Wild is “doubling” revenue year on year and reported delivering over 1 million meals in the last year.
According to Simonds, the business is currently focused on “just the UK, although we’ve had enquiries from other markets”.
