German dairy group Ehrmann is working alongside local beauty and wellness business Glow25 to launch coffees containing collagen.
The RTD Glow to Go Coffees include 15g of bovine collagen hydrolysate per 250ml bottle.
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They will be available at major German grocers Rewe and Edeka, as well as drug stores Budni and Müller, at an RRP of €2.99 ($3.42).
The products, which come in caramel and caffé latte flavours, will also be sold online through Amazon and Glow25’s website.
In a joint statement, the companies said the tie-up brings together Glow25’s “experience in building a collagen category and a strong community with Ehrmann’s product development expertise, production know-how and broad distribution in the food retail sector”.
The tie-up is set “for several years” and the two companies are working on other goods to expand the range, such as more RTD formats and “other complementary products”.
Ehrmann, one of Germany’s largest dairy groups, produces yogurts, desserts, milk-based drinks and high-protein products. It also makes and develops functional beverages and specialty foods through subsidiaries like Saliter.
In the statement, Kurt Hardt, a member of the board at Ehrmann, said: “Glow25 has proven how to build a category and inspire a community. Their digital expertise and brand strength perfectly complement our retail reach. We look forward to developing products together that offer consumers real added value.”
The new coffee drinks will come in a 250ml glass bottle format and will contain 25mg of caffeine per 100ml.
They will also include ingredients like biotin, which is said to support “the maintenance of normal skin and hair”, and niacin, which “contributes to the reduction of tiredness and fatigue”.
“With Glow To Go Coffee, we’re combining an established everyday product with an active ingredient that our customers already know from their daily ritual,” Glow25 CEO Steven Mattwig said. “Ehrmann brings the necessary production and sales expertise to the table. Together, we can create functional beverages on a scale that we couldn’t achieve alone. “
Just Food has contacted Ehrmann and Glow25 for further information.
According to the statement, “Glow25 is one of the fastest growing brands in the ingestible beauty sector”.
Founded in 2019, the brand mainly produces collagen powders but also makes products like collagen eye pads and capsules.
The business claims to have more than 2.5 million customers across the DACH region (Germany, Austria and Switzerland). It also sells to France and the Netherlands.
